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Content Optimization Course

Learn my proven process to optimize existing content so it ranks higher in search engine results pages. Learn the strategy I used that resulted in pages reaching the coveted Position Zero. This is the method I taught to someone with a background in counseling and human resources, and the person was able to optimize a piece of content so well, it shot up 50 positions in Google's rankings within a week.

The ABCs of SEO for Beginning Bloggers ebook

The Guide now includes my latest ebook, The ABC's of SEO for Beginning Bloggers plus a Checklist. You'll learn why smart bloggers invest in SEO as soon as possible; a handful of strategies to gain coveted backlinks using white hat tactics; vital questions you need to ask about what makes for high-quality content and websites (this information is a decade old but as relevant today as it was in 2011); some overlooked ways to distribute your content; and why you need to evaluate your content and website. Do these things and watch your content rank higher.

The ABCs of SEO Checklist

This is a handy little guide to understand some of the fundamentals of search engine optimization.

Keyword Research/Blog Outline Template

Use this template (in Word format) whenever you begin to do keyword research and come up with a blog outline.

Content Optimization Template

Use this template (in Word format) whenever you begin to work on a content optimization project.

Video 1: How to Write a Blog Outline - Initial Keyword Research

Here's an over-the-shoulder look at how to do keyword research before creating a blog outline and blog post. You will learn the secrets to find the sweet spot for coveted keywords.

Video 2: How to Create a Blog Outline using Frase.io

Here's an over-the-shoulder look at how I use Frase.io to create outlines. The tool is a powerful research and content creation tool.

Video 3: How I Use Google to Create a Blog Outline

In Video 2 I showed how I use Frase.io to create a blog outline. How would I handle it if I did not have the tool? I'd use Google. Here's what to look for in this over-the-shoulder video.

Video 4: Wrapping up the Blog Outline

In this over-the-shoulder video tutorial, we look at putting the finishing touches on a blog outline, which includes the meta title, meta description, URL and intro.

Video 5: The Entire Content Optimization Process Using Free Tools

While I use a number of paid tools to optimize content, in this video, I show you how to achieve similar results with free tools. Start earning some serious cash by offering content optimization services.

Video 6: The Entire Content Optimization Process Using Paid Tools

In this over-the-shoulder video lesson, I update a piece of content using paid tools: Frase.io, Mangools.com, and Textmetrics.com. While the focus is on content optimization using paid tools, I also share a free browser extension to get under the hood and discover important elements that should not be overlooked.


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  • Bonus: You will also learn my blog writing secrets used to get pages from small sites to rank in the SERPs. Product now includes my ABC's of SEO for Beginning Bloggers. Over-the-should videos showing how to do keyword research and write blog outlines will be added at no additional cost. Our plan is to keep adding content to make this an even better value.
  • Content Optimization Guide$47
  • ABCs of SEO for Bloggers$17
  • ABCs of SEO ChecklistFree
  • Keyword Research/Blog Outline TemplateFree
  • Content Optimization Report TemplateFree
  • Keyword Research/Blog Outline/Content Optimization Video Learning Series$47

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Content Optimization Course

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